Hello everybody, a long-time reader, first time poster here. Before pursuing a postgrad in journalism, I studied marketing in college and noticed that one of this sites surfers added threads that were not just very sensational but that adhered to the principles of retro marketing, a school of thought devised by an eccentric professor by the name of Stephen Browne. So I investigated my hunch and was pretty astounded with the examinations results.
To get to the point, some of you may have noticed that a username of Tailteann Games was posting threads on not only this forum saying that Cork hurlers got food-poisoned and that Eoin Quigley was been linked with Celtic. Within these threads, the line Bainisteoir Hurling Coming Soon was evident at the very end. So what is Bainsteoir Hurling only a soon-to-be launched Hurling computer game where you take on the role of a county team manager!!! And who are Tailteann Games but its designers!! From what I have gathered, each of these posts is in fact a plotline from the computer game, which in true retro marketing style has been drip-fed to us, the unsuspecting public in teaser fashion!! The magazines/newspapers and journalists that wrote the articles within the posts are also publications and reporters whom the game-player interacts with in the game!!! The game apparently has the backing of the players, which means that all of the countrys top hurlers are included! Im over the moon to hear about this as I loved Championship Manager and often wondered would a hurling equivalent ever be created. Exciting times for GAA fans indeed!!
To get to the point, some of you may have noticed that a username of Tailteann Games was posting threads on not only this forum saying that Cork hurlers got food-poisoned and that Eoin Quigley was been linked with Celtic. Within these threads, the line Bainisteoir Hurling Coming Soon was evident at the very end. So what is Bainsteoir Hurling only a soon-to-be launched Hurling computer game where you take on the role of a county team manager!!! And who are Tailteann Games but its designers!! From what I have gathered, each of these posts is in fact a plotline from the computer game, which in true retro marketing style has been drip-fed to us, the unsuspecting public in teaser fashion!! The magazines/newspapers and journalists that wrote the articles within the posts are also publications and reporters whom the game-player interacts with in the game!!! The game apparently has the backing of the players, which means that all of the countrys top hurlers are included! Im over the moon to hear about this as I loved Championship Manager and often wondered would a hurling equivalent ever be created. Exciting times for GAA fans indeed!!
